Warner Brothers Home Entertainment

Warner Brothers Discovery Home Entertainment

During my time as the Social Media Manager at Warner Brothers Home Entertainment, a significant part of my role was to strategize on what clips we could post to grow and engage with our audience, especially on TikTok. Below are some of the clips that I selected and posted for the channel.

As the audio and dance choreography for Hairspray was trending, I had our editor cut this clip from the movie for me to post on TikTok, which increased home entertainment revenue for the title by 15% and generated the most organic engagement for WBHE.

With news about Anthony Ramos circulating and parts of this song were previously popular on TikTok, I strategized to cut this moment from In the Heights, and fans were engaging with this post significantly well compared to other Friday posts.

Catherine O'Hara is always a fun celebrity that the internet loves, and with the extraordinary catalogue of films that WBD has, I chose to post this clip because I thought it would be fun for interior design folks and new/existing Beetlejuice fans.

In my role, I had an arsenal of hilarious clips that I wanted to post as I sifted through many of the company's films. Horrible Bosses 2 proved to be a crowd favorite with the Shower Buddy scene.

With excitement for Barbie around the corner, it was crucial to post more of Margot Robbie as we could. Additionally, since ASMR is a popular type of content, this scene from Birds of Prey felt perfect to post.

It's no doubt that Jennifer Coolidge has always been a comedic star, and posting this scene from Best in Show was fitting as she was getting so much praise from her past projects, such as White Lotus.