Paramount+

As the Title Creative Marketing Manager for Paramount+, I support and execute international marketing campaigns that promote the streaming platform's content, including original series, movies, and live events. My core responsibilities include creating innovative marketing campaigns that align with the brand's vision and appeal to target audiences, ensuring that all marketing materials are consistent with the Paramount+ brand identity and communicate key messages effectively to drive viewership and engagement, and overseeing the production of trailers, promotional videos, posters, and other marketing assets, working closely with agency partners, design, and video production teams to ensure creative quality.

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For the Dexter: Original Sin campaign, we orchestrated an ambitious, multi-layered global activation that captivated audiences both physically and digitally.

In seven countries, 14 iconic landmarks were plastic wrapped, symbolizing Dexter's infamous kill rooms. This creative spectacle was brought to life by physically wrapping 300 feet of biodegradable plastic wrap across four landmarks and utilizing over 565 hours of meticulous CGI artistry to digitally wrap the other landmarks, turning this initiative into a haunting masterpiece that embodied the show's dark narrative.

On the digital front, the campaign achieved remarkable numbers through a blend of organic and paid social media efforts. The activation generated significant buzz, with press coverage from top outlets including Memezar, Pubity, and Dexter Daily.

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My team and I worked on the key art for Zorro with our partner agency, Grandson, ensuring that the French filmmakers and talent were aligned with the creative direction of the title.

My team and I worked on the trailer for Mafia Spies with our partner agency, Grandson. This title was fun to work on as we dealt with a variety of stakeholders who gave great feedback and made this documentary trailer feel dynamic and thrilling.

Our team partnered with Arsenal for our show, Knuckles. I worked with routing creative approvals and collaborated with our partner agency, Cynosure, to create this campaign launch piece, and it is the highest engaged and viewed asset in this campaign.

I had the amazing opportunity to work on this iconic title, Zorro, with our internal team, our local French team, and our partner agency Grandson. We outlined the structure and creative flow of this teaser to re-introduce Zorro making his comeback after all of these years.

This behind-the-scenes asset, Inside the World of A Gentleman in Moscow, was made in collaboration with our partner agency, HSTL. We structured the video to highlight key moments with the cast and crew throughout this piece.

This behind-the-scenes asset, From Page to Screen with the Cast, was made in collaboration with our partner agency, HSTL, to promote A Gentleman in Moscow. Since this title is based off of a best-selling novel, we wanted to juxtapose the pages of the book to the scenes being brought to life to entice viewers.

We've partnered with many of our local teams to launch incredible events and stunts in promotion of Tulsa King season two. As some are currently ongoing/ still confidential, this section will be updated soon :)